Wednesday, I had the pleasure of spending the day in a very FUN closet! Here is a peek into the closet of Brenda from Ankeny…a wife & mother of two by night and a Director of Marketing extraordinaire by day.
The day started by evaluating her accessories! Dressing from head to toe is important — and adding a layer of the unexpected is a way to channel the energy of fashion in that moment. Create excitement and tell a little story with it! Whether through earrings, necklaces, scarves, bracelets, rings or belts…the perfect combination of accessories can add the right layer to upgrade your look.
{ Donald Pliner Leopard Print Bag, Lisa Jackal Clutch from aimee, Vintage Bag, Black Sequin Bag from Von Maur, Red Leather Bag from aimee. }
An important part of the reason we are there is to help remind you of those hidden treasures you already have in your closet! The pieces that you maybe haven’t pulled out for awhile, but to us these are MOST-WANTED little gems. I can honestly say that Brenda’s little gems were very easy to find! ( She has a lot of them!)
{ Brenda pictured here in front of her living room windows wearing a Floral Print Maxi Dress with a draped ivory cardigan paired with her Lisa Jackal Shoes. ( Cardigan + Shoes from aimee )}
We reviewed this season’s trends and let me tell you….what she has in her closet could easily be featured in a magazine’s MUST-HAVE’s for Spring editorial! For example– Color, Print-Mixing & Floral are dynamite for this season and Brenda already had these things in her closet. We pulled them out and based on her style, we worked on outfits that could be functional for different events. How she can wear to work, wear for happy hour or wear for church….
{ aimee dress, vintage dress, tunic tops from Black Rain & Target. }
Before we organized Brenda’s closet, I looked through all her favorite pieces. Her “go-to” pieces….these are the items she can go to at any time and know she will look glamorous! We are a big advocate of this section and have that same section in our own closets!
{ All 3 pieces from aimee. }
I wanted to make sure Brenda felt good in her outfits as we were them putting together. Ultimately her personal style has to be captured in each look so that she WILL wear it and own it when she does. Considering she went to show her husband a good amount of the outfits, I think she was feeling beautiful! And that is another reason we are here : ) and the main reason we do what we do…..
{ Brenda pictured here in her Kitchen for a caffeine break! Wearing dark denim skinny jeans from Target, top from aimee and booties from Von Maur. }
As I was looking through Brenda’s closet to find those hidden treasures I came across this dress which was a gift from a good friend of hers. Now…Brenda was not sure how to wear this dress…but I was hands down SOLD on the edgyness and coolness (if you will) of this piece! In fact, I just finished reading about how bird prints are a huge statement for SPRING 2012!
{ Brenda pictured here in front of her dining room windows with her daughter Ava. }
One of our tasks for the day was pulling out some of her problem pieces — items that she loves, but just can’t find a way to wear. I love being able to take a dressy piece and make it casual or dressy, just perfect for any occasion!
{ Dress from Von Maur }
{ Brenda pictured here in her living room. }
And here is a picture of MY personal favorite items from Brenda’s Closet…
We worked a lot on mixing the unexpected. Fashion shouldn’t be black & white…there is a large rray area that can be filled, transformed and overall that is your area to add your personal style! Brenda loves her biker jacket and we focused on the right silhouettes for this jacket.
{ Brenda pictured here in the bar at her home in her favorite biker jacket…paired with a top she got at the East Village Bazaar and a skirt from aimee! Perfect to wear for a night out at the bar!}
In dressing for yourself you should always feel comfortable, but you should always look your best. So proportion is everything and that is something that we work on for you. The right pieces and outfits that will look best on your figure.
SHOES + BOOTS!
All in all we finished the day with over 30 outfits created from Brenda’s existing closet! And her list of what she needs was not too much at all! She was very pleased and thought I was going to tell her she needed much more! Here is her shopping list.
* Black Belt (Patent Leather)
*Nude Belt (Patent Leather)
*Black Sheer Hose
*Gray Tights
*Gold Jewelry
*Nude Slip
Lastly, here are the multiple bags that I hauled off to donate to the Bargain Basket Thrift Shop…..
Thank you Brenda, for letting us into your home to make things in your busy life a little easier every morning : )












































































